The Taste of
Powerful
Adver­tising

Bridge the gap between brand building and point of sale

An illustration of a lady walking, being served relevant adverts on her mobile phone whilst browsing the internet

MIND THE GAP

Bridging the gap between digital advertising and the physical point of sale is crucial, as many consumers still value the in-store experience. Our advertising solutions address this challenge by making it easier to reach your target consumer and direct them to your physical point of sale with our Brand Action Ads.
An illustration of a lady pushing a shopping troller

BRAND ACTION ADS—retail

Our advertising recipe for the perfect blend of branding and performance comes together with the following ingredients:

Brand

We specialise in building your brand and products for more engagement through:
  • High impact, rich creative across all digital channels
  • Specialist in designing creative for each platform
  • Video for emotional impact
  • Dynamic data-driven, dynamic, personalized campaigns at scale for better brand outcomes

Action

Our ad technology leverages your ads for scalable online and offline point-of-sale activation:
  • Location-based Ads with Google Maps integration, guiding users to the nearest store based on real-time location
  • Smart use of location, interest, target group, and inventory data for precise product recommendations and messaging to drive users to the right stores

BRAND ACTION ADS—FMCG

Improve Your Position on the Digital & Physical Shelf to Increase Sales

Brand

  • Reach shoppers with high impact & highly engaging creatives
  • Combine your own brand assets with our tech enabled dynamic, retail-specific features, such as real-time pricing, location etc.
  • Product recommendations based on shopping and browsing behaviour

Action

  • Location-based Ads with Google Maps integration, guiding consumers to the your nearest store or the store of your trade partner based on real-time location
  • Promote your partner stores through the Map Integration, driving users to purchase your products there, giving you added value for listing your products on partner stores.

BRAND ACTION ADS–FMCG

Elevating Retail Media with Data-Driven Concepts

Brand

  • We help you develop a concept that puts either the branding of the products or the retailer in focus or even both evenly. We adapt the concept individually to your own goals
  • Amplifying brand impact: Branding both the product and the retailer amplifies the advertising impact, ultimately creating a mutually beneficial scenario for trade and industry partners

Data-Powered Action

  • Leveraging a data-driven approach, we seamlessly integrate the latest promotions and offer personalized product recommendations to users, utilizing location, interests, target groups, and inventory data
  • Our tech can generate dynamic store recommendations based on real-time product availability

BRAND ACTION ADS–Movie Studios & Cinema Chains

Driving users to cinemas

Inbanner-Video Activation Ads

  • We boost movie promotions by seamlessly integrating your trailer into Display Ads
  • Digital users are guided to the nearest cinema showing the advertised movie through Google Maps navigation

BRAND ACTION ADS–agency

You are an agency and want to add our Brand Action solutions to your portfolio? We're your go-to for custom data-driven campaigns!

Tailored Data-Driven Concepts

We will support you in crafting custom concepts for your clients or pitches, leveraging client and target group data along with contextual data to create data-driven ads that not only emphasize the brand but also actively engage users with actionable content.

End-to-end Campaign Support

We offer end-to-end support, starting from the campaign's conception using data and all the way through implementation. Our services encompass tech setup, media management, creative development & automation, and expert guidance, all geared towards guaranteeing your client's success.

CUSTOM FULL-FUNNEL STRATEGIES

Embark on a journey towards success with our tailor-made full-funnel strategies. We excel in identifying the channels and formats that will deliver maximum efficiency & impact, seamless execution, and synergy across all your touchpoints. Allow us to empower you to unleash your full potential and achieve your objectives.

Our expertise encompasses:

trusted by leading brands

We take pride in the strong partnerships we've built with a diverse array of clients. Our international portfolio reflects our versatility and commitment to excellence in digital advertising:

A logo for Microsoft Corporation A logo for General Logistics Systems B.V. (GLS)A logo for Isuzu Motors Ltd.,Porsche LogoCarnival Corporation & PLC LogoA logo for Microsoft Corporation A logo for indeed, Inc. worldwide employment websiteA logo for Roche Holding AGA logo for Penguin Random House book publisherA logo for Volvo CarsA logo for Lidl (German international discount retailer chain)A logo for Brooks Sports, IncA logo for Akris (Swiss luxury fashion house)Google Logoamazon LogoA logo for BrewDog (multinational brewery and pub chain)

We’ve got you covered iN all things digital

Media Services at
the Heart of Our Strategy

The foundation of our services is rooted in robust media strategies, meticulous planning, efficient buying, precise campaign setup, continuous optimization, and transparent real-time reporting.

Campaigns Filled with
Creative Excellence

Our campaigns are enriched with premium creative elements, including video, data, and state-of-the-art designs tailored for various platforms. Additionally, we have an in-house hub dedicated to video and content production.

Spice Up Your
Campaigns with Data

By utilising custom data and platform integrations, we can enhance the impact of your campaigns and provide the scalability you require through marketing automation, personalisation, and more intelligent targeting and messaging using data implementation.

Wrapped Up with
Measurement & Reporting

We believe in the power of measurement & reporting with a live reporting dashboard, plus optional footfall traffic measurements and brand lift studies (survey ads) to provide valuable insights and measurement of impact.

from germany
to the World

Headquartered in Germany, adlicious is a global leader in the field of digital marketing. We firmly believe that the foundation for brands' success in digital marketing lies in the seamless integration of audience data, a comprehensive media strategy, technology-driven creative solutions, and real-time media execution. To achieve excellence in digital advertising, we've assembled a robust team of experts who cover all essential areas of expertise.

80+

Experts

Our dedicated team of experts brings a wealth of knowledge and experience in media strategy, tech development, and digital design to help you achieve your marketing goals.

15+

Nationalities

Our global, multi-cultural team embodies our commitment to a diverse corporate culture, ensuring that we stay attuned to the ever-evolving world we operate in.

4

Business Hubs

Besides our German base, we've established three more hubs: one in Spain, one in South Africa, and one in the UK. This broadens our global presence and ability to serve international clients with campaigns worldwide.

Meet The Team

David Lange
Co-founder & Managing Director

A Photo of adlicious' CEO David Lange on purple Background.

Viktor Eichmann
‍‍
Co-founder & Managing Director

A Photo of adlicious' CEO Viktor Eichmann on purlpe Background.

Marcus Wareham
Sales Director UK

A photo of Marcus Wareham, Sales Director, adlicious UK

Monica Degenhardt
Head of Marketing & Creative

A Photo of Monica Meija Pocasangre, Head of Marketing & Creative at adlicious.

Marlene Petz
Head of Key Account Manager & Influencer Marketing

A Photo of Marlene Petz, Head of Digital Media & Programmatic at adlicious.

Monta Bandone
Head of Digital Media & Programmatic

A Photo of Monta Bandone, Head of Digital Media & Programmatic at adlicious.

Boetumelo Motloung
Sales Manager

A photo of Boetumelo Motloung, Sales Manage, adlicious UK

Tendayi Manyonda
Sales Manager

A photo of Tendayi Manyonda, Sales Manager, adlicious UK

Bethwell Mnyamana
Sales Manager

A photo of Bethwell Mnyamana, Sales Manager, adlicious UK

Richard Desha
Sales Manager

A photo of Richard Desha, Sales Manager, adlicious UK

David Lange
Co-founder & Managing Director

A Photo of adlicious' CEO David Lange on purple Background.

Viktor Eichmann
‍‍
Co-founder & Managing Director

A Photo of adlicious' CEO Viktor Eichmann on purlpe Background.

Marcus Wareham
Sales Director UK

A photo of Marcus Wareham, Sales Director, adlicious UK

Richard Desha
Sales Manager

A photo of Richard Desha, Sales Manager, adlicious UK

Boetumelo Motloung
Sales Manager

A photo of Boetumelo Motloung, Sales Manage, adlicious UK

Tendayi Manyonda
Sales Manager

A photo of Tendayi Manyonda, Sales Manager, adlicious UK

Bethwell Mnyamana
Sales Manager

A photo of Bethwell Mnyamana, Sales Manager, adlicious UK

Monica Degenhardt
Vice President of Marketing, Creative, & People Operations

A Photo of Monica Meija Pocasangre, Head of Marketing & Creative at adlicious.

Marlene Petz
Head of Key Account Manager & Influencer Marketing

A Photo of Marlene Petz, Head of Digital Media & Programmatic at adlicious.

Monta Bandone
Head of Digital Media & Programmatic

A Photo of Monta Bandone, Head of Digital Media & Programmatic at adlicious.

start your journey with us

Ready to amplify your brand's digital presence? Contact us today to explore how we can transform your advertising strategy.

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Company

adlicious Ltd.
71-75, Shelton St., London
United Kingdom, WC2H 9JQ
Company Registration No. 15335602

Data Privacy Officer

Doris Pfaff
Phone +44 2030 0405 00
Email welcome@adlicious.uk